Struggling to get traction on your internet marketing?
Let’s face it… the internet is dominating today’s world.
In a world where internet marketing is rapidly growing, it became harder to reach your target audience. Simply creating unique content isn’t enough anymore. You have to have a content distribution strategy that makes your content pervasive.
That’s why a lot of consultants are having a hard time getting traction with their internet marketing. Most of the ways don’t work…
Just like anything, not having the right system won’t result in how you want it or it will take too many resources to get it right.
That’s why today, I will talk you over to a certain strategy I call pervasive presence. I’m going to show you how to get this done to start improving your internet marketing results today.
Your Guide to a Business with Pervasive Presence
To get searches everywhere in the digital world, you need to have an effective marketing strategy.
Pervasive presence marketing techniques ensure you that perspective leads come to you. Something traditional marketing methods print ads can no longer do for you.
Now, Let’s take a look at this guideline to a pervasively present business…
Being Pervasively Present
Being pervasive means being omnipresent. It’s when something can be everywhere. When you have the pervasive presence, you’re spread across so many areas of the Internet.
Not only that, pervasively presence also means you are putting the relevant information in for your target audience. Potential customers are also being reminded of your presence in the marketplace.
To make your business pervasively present, let’s first identify your target audience.
Knowing the Target Audience
The most important step is knowing your target audience. You must know who you are trying to attract as a new client or customer.
To give you an idea, you need to be the only big fish in the pond. So aim to be the biggest in your niche.To do that, only focus on narrowing a target audience as often as possible.
You can read the blog post to help you define your target audience.
Narrowing down your target audience can help you out with the next step…
Recognize Pain Points
A pain point is a problem, real or perceived. It’s one of the things that probably keeps your clients busy at night.Now, your goal is to identify what your clients’ pain points. First, identify who your target audience are. When you already know your target audience, it would be much easier for you to recognize their pain points.
To help you in recognizing pain points, you can read the blog post on Conducting an Effective Customer Pain Point Analysis.
Once you have recognized their pain points, you can now develop your messaging.
Create content that will catch the attention of your prospects. Make sure your message is direct and effective.
What is Your Impact
You know your target audience, you know their pain points…
the next step is knowing what to do with them. What is your impact on them?
Basically, you can categorize your impact in three levels:
- Primary- This means how you will be able to help your customer today with your product or service.
- Radiant – How your product and service will affect their life for the next couple days. It also includes on what are the benefits of the benefits of your product.
- Ripple – Saying that an impact is a ripple is an impact that is being the benefit of the benefit of the benefit. These are aftermaths that can be felt 30, 60, or 180 days out.
Moreover, combining paint points with impact becomes relevant to target audience. And by combining pain points it will eventually become effective.
To know more about pain points, you can check this blog about effective pain points marketing strategies for consultants.
Cast a Net
Now that you’ve followed these steps the next thing to do is cast a net and catch your customers. You have to put in mind that they will be on multiple social media platforms.
- Instagram, and
Note that these are famous social media platforms. And your target audience may be spending a lot of their time here.
Also, people on one social media platform tend to stay on that platform predominantly. So, focusing on one platform can miss out on a lot of your target audience. Make sure you peep on them on almost all platforms there is available.
98% Traffic on Waste
Driving traffic only to your website can waste 98% of the effort and cost…
Let’s assume someone’s interested to buy. Say you have 3 exposures for your products, but your clients are still only 2% sure of buying.
That concludes that it takes 7 to 10 exposures in order to catch clients’ attention. You have to make sure they make it pass through 100% by making more exposures.
By that, you should know that retargeting plays an important part of your overall marketing campaign.
Will They Be Interested?
Now the question is, will doing this makes your customers interested?
Take the 2% rule and assume that they’re ready to buy. But if they’re not, then you have to put relevant content targeting your target audience
But having that means a slower nurturing and conversion time frame. This can take weeks, months, and even years in some cases.
Final Thoughts About Pervasive Presence for Your Business
Today we talked about how you can apply the Pervasive Presence system in improving your internet marketing.
It’s a guarantee that giving relevant content and an omnipresent message makes business grow effectively. With the help of this guideline, you’re one step ahead from attaining an omnipresence marketing strategy for your business. But just like everything else in the digital space, omnipresence marketing is always changing.
If there’s anything you need to know more about pervasive presence engine, give us a click and contact Mike Marko of IM Consultant Service. Check our available services and together let’s grow your internet marketing successfully.